Active lifestyle and health consciousness are the pillars of outdoor sports market attracting youth and all-age audiences alike with some of these sports activities offering the ‘fun’ factor in addition to health benefits. With the outdoor industry being a huge value creator in terms of $ value as well as in lifestyles of consumers, recreation and sports play a significant role for individuals, families as well as groups – be they friends, colleagues or simply campers coming together through a professional organizer.
Innovations in technology and tools targeting outdoor sports market are helping businesses offer products that help end-users not only during the outdoor activities but also in their other daily routines. An app showing rowers how to improve, another app that helps connect its users to outdoor sports information, activities, experts and more, smart footballs and basketballs, connected wristbands, a group-talk wireless headset are only a few of the many products taking the outdoor sports market as well as recreation industry by storm. Technology is helping people not only interact with a community with common interests, it is also giving consumers data and information about themselves that push these consumers to be better at what interests them or what they enjoy.
With technology come limitations as well as technology issues. The outdoor sports market is still experimenting with utilization of technology for multiple activities and how this technology, its data and information can be optimized for end-user benefits without compromising on security within the whole ecosystem. While a university with a student tracking policy via wristbands meets its objective of incorporating fitness into its curriculum, alternative press is against the very same policy claiming the possibility of misusing this data by mining it in different ways. On a positive side, health conscious consumers ‘read’ this data about their body to proactively avoid unforeseen mishaps. With advent of smart cities, technology is playing a bigger role in all aspects of life and outdoor recreation and sports activities’ data add value to the same. Lately insurance companies are encouraging their consumers to live an active lifestyle and when they are convinced (via fitness ‘data’), they offer these consumers discounts as well as perks.
Electronics, apparel, footwear and equipments are major outdoor sports market products seeing demand from consumers ‘investing’ in their health as well as outdoor activities that keep them happy and active. For business stakeholders and decision makers, eMarketOrg.com offers Global Outdoor Sports GPS Device Market Report 2021, 131 pages comprehensive study supported with 157 data tables and figures. This report talks about companies like Apple, Garmin, Samsung, SONY, Adidas, Nike, Golife, Fitbit, TomTom, Polar, Motorola, SUUNTO, Bryton, Magellan, Bushnell, DeLorme, Global Sat, Gerk, Tomoon and InWatch. Read more at http://emarketorg.com/pro/global-outdoor-sports-gps-device-market-report-2021/ .