Men’s Grooming Products Market: Past, Present and Future

A multi-billion men’s grooming products market is expanding at a rapid pace across geographies with ‘innovation driving factors’ focusing on health, fitness, wellbeing, tangible benefits, easy solutions, add-value as well as multi-functionality features of these products. Historically, the men’s grooming industry has been a slow adapter when compared to women’s beauty market. However, since nearly over a decade now, men are becoming more and more aware about the importance of being well groomed. Their need to look and feel good as well as remain presentable ‘all-the-time’ is pushing the men’s grooming products market that ranges from haircare to skincare to overall body care. With more being spent on men’s grooming products every single, globally, the potential of this industry is amazing and thus attracting newer players as well as the existing companies to keep innovating. The growing middle-class, increasing internet penetration in unexplored markets, rising awareness of and appeal to men about benefits and importance of grooming well, addition to disposable incomes are some of the major factors helping men’s grooming products market grow exponentially and consistently. Estimated to be worth more than $20 billion in 2016 alone, this industry is set to help hair and skin products segment grow along with the growth of salons focusing on men’s grooming services. The top 10 markets for men's toiletries, a leading initiator in this segment since 2010, include the US, Brazil, Germany, United Kingdom, South Korea, India as well as China. In addition to men becoming aware, alert and interested in getting groomed, women still play a great role in that market with a decent percentage of women still buying men's grooming lines as gifts, or on behalf of partners. According to DeWolfChem and several other beauty sources, few trends impacting new product development include increased penetration of category cross-overs such as skin care products with anti-aging and sun protection benefits, as well as anti-dandruff products with anti-hair loss properties; products attending to hair loss, thinning of hair and scalp-related issues; skin care products that go beyond focusing on wrinkles and cover solutions for complexion, dark spots, eyes and surrounding area, anti-aging, night creams and serums; the tendency of general population moving towards natural and organic ingredients that offer “fast and effective problem-solvers”; men’s hair styling sees the revival of the slicked back undercut and subtle presentations; the overall perception of grooming and self-care gaining importance in men, the pride of maintaining their appearance and stretching it to include grooming in their leisure and pleasure activities while attaching importance of grooming to ‘status’. The recent study titled Global Men’s Grooming Products Industry 2016 Market Research Report of 157 pages discusses products of companies like Australian Bodycare, Avon, Baxter, Beiersdorf, BIC, ClarinsMen, Clinique, Colgate, Cyril R Salter, Dermalogica, Dior, DORCO, Dove, Elemis, Energizer, Este Lauder, Johnson & Johnson, KIEHLS, King Of Shaves, Lancaster, Liz Earle, Lord, L'Oreal, Malin Goetz, Mentholatum, Molton Brown, Neutrogena, Origins, Philips, PHYTO, Procter & Gamble, Proraso, QED, Sudocrem, Swell and Unilever. The men’s grooming products market analysis in this study is supported with 169 data tables and figures covering numbers on overall industry as well as the above players. Read more at .